AT&T is mulling providing wi-fi telephone plans that may be sponsored partially by adverts, CEO John Stankey stated in an interview with Reuters.
“I consider there’s a section of our buyer base the place given a alternative, they might take some load of promoting for a $5 or $10 discount of their cell invoice,” Stankey stated. The brand new plans may very well be supplied starting in “a 12 months or two,” in keeping with Stankey.
AT&T has experimented with at the least one type of brand-subsidized telephone plan prior to now, although it didn’t precisely go alongside the financial savings to you. The “Sponsored Knowledge” program, which was introduced again in 2014, let manufacturers pay AT&T so they might ship their content material with out counting towards your information cap. This appears like it will be one thing totally different, although, straight displaying adverts to customers in a roundabout way.
And whereas it’s unclear precisely what type the adverts on this obvious new plan will take, maybe they’ll look one thing like what Amazon did with its “Prime Unique Telephones” — providing a reduction on mid-range telephones however displaying private adverts on the lock display screen because the tradeoff.
Telephone plans aren’t the one companies AT&T plans to subsidize with adverts — Stankey has already stated that AT&T’s WarnerMedia plans to launch an ad-supported tier of HBO Max, its premium subscription service, early subsequent 12 months.