Leeds United have marked their return to the Premier League by signing a partnership with Roc Nation – an leisure company based by rapper Jay-Z.
After 16 years outdoors England’s prime flight, the Elland Street membership have agreed a take care of the main music and sports activities company, becoming a member of world music superstars Rihanna, Alicia Keys and DJ Khaled.
Roc Nation additionally has Manchester Metropolis midfielder Kevin De Bruyne and Manchester United ahead Marcus Rashford on its roster.
The partnership was unveiled on Saturday within the type of a mural depicting homegrown Leeds and England midfielder Kalvin Phillips, alongside membership legends Lucas Radebe and Albert Johanneson, in Leeds metropolis centre.
The mural, painted by avenue artist Akse P19 – who lately accomplished a mural of Rashford in Manchester – “proudly honours the varied heritage of the membership” in addition to that of minority-owned Roc Nation.
Leeds director of soccer Victor Orta informed Sky Sports activities Information: “Roc Nation is a worldwide model with worldwide advertising and marketing and by partnering with them we really feel we’re exhibiting our ambition each on and off the pitch.”
Roc Nation says it goals to “assist the expansion of the Leeds United model in key markets of the USA and Asia”.
Kelly Hogarth, vp of strategic advertising and marketing and communications at Roc Nation, informed Sky Sports activities Information: “It is the primary Premier League partnership that Roc Nation have launched into. Clearly we’re an enormous leisure firm and we noticed an incredible potential for collaboration with the membership.”