Netflix is launching a brand new cell function that offers subscribers the chance to get their fill of snickers in for the evening with out having to look at an entire TV present or film.
Fast Laughs, at present solely obtainable for iOS system house owners in choose nations, seems and appears like TikTok or Instagram Reels. Completely different brief clips — taken from exhibits like Massive Mouth or stand-up specials from comedians like Jerry Seinfeld and Ali Wong — play immediately throughout the Netflix app. If one of many exhibits, movies, or specials sparks curiosity, folks can add stated title to their saved listing to look at later.
“We’re at all times searching for new methods to entertain and make discovery simpler for members,” Patrick Flemming, director of product innovation at Netflix, stated, including that Quick Laughs is a “new full-screen feed of humorous clips from all kinds of Netflix titles, starting from movies and collection to our deep bench of stand-up specials.”
Including Quick Laughs is smart for Netflix, contemplating the expansion and prominence of TikTok available in the market proper now. Netflix’s previous few earnings reviews have particularly referenced TikTok as a major competitor. It’s not that Netflix and TikTok make the identical kind of content material, however persons are spending extra time on TikTok — and due to this fact much less time on Netflix. Giving iPhone customers one thing else to scroll by on their telephones, and turning that into extra time spent on the app by convincing folks to make their manner by Massive Mouth once more, is a brilliant enterprise transfer.
It additionally helps Netflix spotlight simply how a lot content material is on the platform. Netflix has invested closely in stand-up comedy, struck multipicture deals with comedians like Adam Sandler and Kevin Hart, and is increase its slate of animation. Since there’s a lot content material, a variety of it could possibly get misplaced on the platform. That is one technique to give subscribers a tiny glimpse of issues they could have missed. That’s the important thing distinction between TikTok and Netflix’s Quick Laughs: Netflix isn’t making an attempt to launch a brand new platform to offer leisure, however as a substitute use a brand new function to maintain folks on its present platform.
To entry Quick Laughs, clients can use the underside navigation menu to click on on the Quick Laughs tab. The corporate will begin testing Quick Laughs on Android units quickly.