100 Thieves, a well-liked esports organization and lifestyle brand, introduced that two of its largest content material creators, Rachell “Valkyrae” Hofstetter and Jack “CouRage” Dunlop, will now be co-owners.
“As a streamer and former pro-player myself, I all the time wished 100 Thieves to be a company guided by and constructed to be a platform for content material creators,” Haag stated in an announcement. “Rae and Jack have been with us since 2018 and 2019, respectively, and are important contributors to 100 Thieves. They deserve recognition for what they’ve achieved for the corporate so far – and we wish their strategic enter on what we will all do collectively sooner or later.”
Hofstetter and Dunlop be a part of 100 Thieves founder and CEO Matthew “Nadeshot” Haag, rapper Drake, music business expertise supervisor Scooter Braun, and Cleveland Cavaliers proprietor Dan Gilbert within the possession group.
Hofstetter joined 100 Thieves in October 2018, and has develop into a fixture in 100 Thieves’ content material and on YouTube, the place she has 3.3 million subscribers. She left Twitch to completely stream on the Google-owned video platform in January 2020 (although appeared on Twitch as a part of Jimmy Fallon’s debut stream on Tuesday).
Glad to announce that I’m formally a co-owner of 100 Thieves!
Its been virtually 3 years since I joined the crew and I might have by no means anticipated this path to result in this..
I’m proud to be one of many first ladies co-owners in esports and past excited for our future collectively! pic.twitter.com/hb5uxI8rea
— rae ☀️ (@Valkyrae) April 7, 2021
Dunlop turned part of 100 Thieves in May 2019, and like Hofstetter, has develop into some of the recognizable faces of the group. He additionally defected from Twitch to completely stream on YouTube, and did so even prior to Hofstetter, making the transfer in November 2019. He has 3.27 million followers on the platform.
Hofstetter and Dunlop will each obtain fairness in 100 Thieves, reports The New York Times. Of their new roles, they’ll be extra concerned in 100 Thieves’ enterprise technique, together with “serving to determine and convey on new expertise, constructing new applications and different initiatives,” based on a press launch. They’ll each proceed to make content material as nicely.